Logo

Why is Harley-Davidson dropping diversity initiatives after the right-wing anti-DEI campaign?

13.06.2025 02:27

Why is Harley-Davidson dropping diversity initiatives after the right-wing anti-DEI campaign?

They sell obnoxiously, stupendously overpriced bikes to old white men who wear Donald Trump jackets.

This…is not a healthy company with a bright future ahead.

All their existing customers shake their canes and whine about them “selling out.”

What are mean nicknames to call my sister? She is always so mean to me.

Conservative old men who haven’t seen a movie since Dennis Hopper stopped being a leading Hollywood draw.

Typical Harley-Davidson customer

They’re terrified to abandon these guys because they know these guys buy their bikes, at least until they go broke buying Trump shoes and NFTs. Millennials think Harley Davidson is a joke, mainly because Harley Davidson is a joke. Gen Z is like “Harley who? You mean the Joker’s girlfriend? Margot Robbie? Yeah, she’s hot.”

How can you determine which type of underwear to wear with different styles of clothing, such as dresses?

The Geezer Brigade starts flinging their walkers about and posting angry diatribes on AOL.

The demographics for Harley-Davidson are just as grim as their sales figures: the average Harley customer is over 50, and the average age of a registered Harley motorcycle is about 10 years.

What happens if they build new bikes?

Why do I feel like something bad is going to happen to me?

If Toyota were facing demographics that grim, they’d, you know, change their lineup and try to appeal to new customers.

Harley geezers love spreading contempt for smaller, lighter Japanese “rice burners,” after they’ve taken their Geritol and used their walkers to hobble to the front porch for another rousing afternoon of “hey you kids get off my lawn.”

But Harley is trapped. They’re a lifestyle brand, not a motorcycle company. When you look at them as a lifestyle brand rather than a motorcycle company, a lot of things start to make sense.

What is it like to be the slave in a mistress-slave relationship?

What is their product?

Next year, things will turn around. Next year for sure. We just have to hang on until then. Next year.

They need new customers or they’re done. Their existing customer base is aging out and, well, dying. Millennials don’t like their motorcycles, but Harley has long been a company that flat-out refuses to change their products to match what people want; they’ve long believed they should make whatever they want to make and people should just buy that.

Jenny from Perth writes – my partner is the life of the party, women and men adore him. But at home, he gets angry at us for the silliest reasons and never nice words me or our kids, always putting us down. Should I stay or leave him?

Harley-Davidson is facing some rather unfortunate demographic realities. If you look at their sales since the 1990s, they’re looking pretty grim:

Whenever they try to get new customers, they risk pissing off the dudes who were born to ride Donald Trump, or at least fellate him.

So what do you do if your existing customer base of geezers and sycophants hates the idea of you selling to a new demographic? If you’re Harley, you keep selling to the old demographic and hope for a miracle.

Can the right person make a narc want to change their ways? Is love that powerful? Has anyone seen this or experience it?

What is their lifestyle?

Big noisy eyewateringly expensive machines that make senior citizens feel like it’s still 1962.

What happens if they try to attract new customers?

As a friend of Megan's who also watches Suits, would you advise her not to return to the show in order to protect her character's reputation?